Willard A. Stanback

Senior Legal Advisor

At its core, Translation – Right Left, LLC (“T-RL”) is a consulting company. Unlike many major firms in the industry, in addition to T-RL’s consultants being multidisciplinary and having years of experience in major corporations, they all, maybe most importantly, have all been involved in the creation of start-up enterprises. The lead consultants have all been  principals in their own start-ups.  Lastly, each of the lead consultants has been supportive of and continue to be involved with charitable and not-for-profit organizations.

The purpose of T-RL – to combine the skills, experiences, and perspectives of its consultants in assisting T-RL’s clients in their efforts to achieve quantifiable commercial and personal success. Many of our clients are ‘creators’ and ‘inventors’, and are business focused only as necessary.   We help these clients skillfully move their concepts to reality, their thoughts to marketable enterprises, and their art to solutions.  In short, T-RL helps ‘right brained’ (creative) individuals to operate in the ‘left brained” world of business – translating from right to left.

Prior to working with Translation Right-Left, Mr. Stanback was Senior Vice President, Legal Affairs for Scripps Networks (a division of Scripps Networks Interactive, Inc.), which owns and operates HGTV, Food Network, DIY Network, Fine Living (rebranded in 2010 as Cooking Channel), Great American Country, and Travel Channel. In this position, Mr. Stanback was responsible for negotiating various types of agreements and evaluating new business opportunities and was the lead attorney supporting Scripps Networks’ International department, representing its Operations and IT department, and managing its intellectual property portfolio. Prior to joining Scripps Networks, Mr. Stanback launched his own private practice for the first time with offices in New York City and Philadelphia. Prior to that, he served as senior counsel for SEGA Channel, a network that electronically distributed videogames to cable television subscribers. Mr. Stanback has also served as an associate at Reed Smith Shaw & McClay in Philadelphia, PA and at Morgan & Finnegan in New York, NY.

An author of several papers and articles, Mr. Stanback has also participated as a speaker at various conferences: “TV’s New Model: Broadcast vs. Cable,” “Strategic Differences Between Negotiating with a Cable/Broadcast/Radio Station”; “Licensing and Litigation: What to Do When Things Go Awry”; “Cable 101: The Future of Television”; and “Emerging Interactive Multimedia Technology”.