Marshall (Marty) Kohr
Senior Communications Advisor
Northwestern University Medill IMC Faculty Lecturer
Director Medill IMC Chicago Part Time Graduate Program
Director Chicago 4A’s Institute of Advanced Advertising Studies
Marty’s focus is on teaching students and consulting with brand stakeholders on building and strengthening brands by effectively connecting them with consumers and other critical audiences.
He joined the faculty of Northwestern University’s Medill Integrated Marketing Communications program in September 2008 following a 34-year career in brand marketing communications at top advertising agencies including DDB, Hal Riney & Partners, and Leo Burnett.
Marty currently teaches graduate and undergraduate classes in marketing communications, directs the Medill IMC Chicago Part Time graduate evening program, and is director of the Chicago 4A’s (American Association of Advertising Agencies) Institute of Advanced Advertising Studies. He teaches students and counsels professionals on the theory and practice of connecting consumers and brands in mutually beneficial ways. This includes qualitative and quantitative means of understanding consumers and measuring return on investment.
“Powering Creativity Outside of The Creative Department”, also known as the responsibility of everyone involved in business to generate problem solving ideas, is one of his passions that he teaches in classrooms and shares with industry professionals.
He’s lectured at Northwestern University’s Kellogg School of Management, Cal Berkeley’s Haas School, Notre Dame’s Mendoza Business School, Indiana’s Kelly School of Business, University of Chicago, University of Wisconsin and The Ringling College of Art + Design.
As Senior Vice President, Group Business Director at DDB from 1995 thru 2008, Marty managed integrated communication efforts for Budweiser. He worked closely with Anheuser-Busch leaders, including August A. Busch IV and Robert Lachky. During his time of DDB leadership, Budweiser won every top industry recognition, including multiple Effies, Cannes Lions, Super Bowl victories, and Emmy nominations. His team’s success is best known for “Whassup!?”, an integrated multi-platform campaign that captured worldwide attention and the prestigious Cannes Grand Prix award in 2000 for the most creative in the world.
He served as executive producer for two collector books… “Our Flag Was Still There”, sponsored by State Farm Insurance Company commemorating the spirit of America following 9/11; and “The Great American Tradition”, celebrating the 75th anniversary of the Budweiser Clydesdales. He proudly volunteered to build a pro-bono team and co-produce a documentary for HonorFlightChicago.org, to honor and support WWII Veterans. The Emmy nominated film, with Gary Sinise voice-over and Bob Dole cameo, can be seen on their website today.
Marty started his advertising career at Leo Burnett where he held media and account management positions with P&G, Kellogg, Heinz and Phillip Morris. He moved to the other side of the spectrum and country with Hal Riney & Partners in San Francisco and helped open their Chicago office.
Brands he has worked to strengthen include Budweiser, Blue Cross & Blue Shield, Chicago Tribune, Kellogg’s, Heinz, Mrs. Smith’s, Florsheim, P&G brands, Molson, Old Style, Goose Island, and Zeltzer Seltzer.
He was fortunate to work with legendary adman, Hal Riney and many other top creative minds including Bob Scarpelli, Jeff Goodby, Dennis Ryan, Don Pogany, and Vinny Warren.
He graduated with honors in economics from the University of Pittsburgh, studied at Northwestern University’s Kellogg Graduate School of Management and is a graduate of the 4A’s Chicago IAAS.
Marty continues to consult challenger brands on effectively building their consumer relationships. This includes Grey Sail Brewing of Rhode Island, a dynamically growing craft brewery for which he is a minority owner and marketing communications consultant.
He and his spouse, Louanne live in Evanston, IL. They enjoy traveling, biking, golfing, skiing, being curious, experiencing new things, and strengthening relationships with old friends and making new acquaintances.